TVS & sons established in Madurai, is the holding company of TVS Group, and is the leading automobile dealership and distribution company in the country.

TVS entered the dealership business representing General Motors and started selling Chevrolet, Pontiac, Buick, and the Cadillac. Unique strategies were taken to get customers to buy the car at a time.

During World War II, petrol was in short supply due to the war crisis. TVS engineers and mechanics designed a unique gas plant that used charcoal as fuel instead. This unique method used 40 kg of charcoal to enable a car to run 80 kms.